2025 Wrapped: How Many Clicks You Sent to Black Businesses 👀

Hey Friend,

In a county of 754,000+ people, you helped make “shopping Black owned” look less like a trend and more like culture this year. So let’s talk receipts.

What You Did in 2025

• Over 3,600 clicks were sent from BlackOwnedInRochester.com out to Black-owned businesses, events, and Google Maps locations between January and mid-December.

• Some of the most-clicked destinations were beauty salons, spas, food spots, and Google Maps directions, which means you weren’t just browsing—you were pulling up in real life.

• Our site generated a steady stream of ad revenue throughout the year, with hundreds of paid ad clicks turning your page views into real dollars that help keep the directory online.

What Rochester Searched For

• On Google, “black owned businesses rochester ny” and “black owned restaurants rochester ny” led the way with hundreds of clicks straight to BOIR.

• People also searched heavily for Black hair salons, Black therapists, food trucks, home services, professional services, and soul food in Rochester—and BOIR showed up to connect them to local businesses.

• Even major local events like the Food Truck Rodeo, Lilac Festival, East Rochester Summer Concert Series, and Rochester Juneteenth pulled visitors through BOIR to find Black vendors and experiences.

What They Landed On

• The BOIR home page and top guides like Black hair salons, massages, restaurants, and bakery/sweet tooth roundups brought in thousands of search clicks this year.

• Category pages for restaurants, beauty and spa services, therapists, hair salons, and catering were some of the most-visited, showing exactly where the community is spending time and money.

• Individual listings like Terry’s Tips and Beef, Growth & Change Psychotherapy, Archivist Books, and Too Pretty To Eat all received strong visibility from BOIR traffic.

Why Your Donation Matters

• BOIR brought clicks, visibility, and new customers to hundreds of Black-owned businesses this year—but our total revenue is still under four figures for 2025, and the 2026 goal is $8,000 to keep scaling.

• Your donation doesn’t “help a website”; it fuels a local business development engine that sends customers, bookings, and opportunities directly to Black entrepreneurs in Monroe County.

• If BOIR has helped you find a stylist, therapist, restaurant, marketing agency, bakery, event, or vendor this year, consider giving what that experience was worth to you.

How to Carry This Into 2026

• Make shopping Black owned a lifestyle: when you need something like hair, food, therapy, gifts, events, home services, professional services — anything really — start at BOIR first, not last.

• Share listings: send your favorite BOIR business link to a friend, drop it in the group chat, or post it to your socials when you have a good experience.

• Talk to business owners: when you visit a Black-owned business, tell them you found them on Black Owned in Rochester and encourage them to claim or upgrade their listing so they can grow with you.

• Leave a review! Reviews help future customers make buying decisions!

Thank you for being part of a community that treats Black-owned as a long-term strategy, not a one-time hashtag.

See you—and your receipts—in 2026,

Brittany
Founder/CEO
Black Owned in Rochester

P.S. Thank you to the business owners who upgraded their listing. Every upgrade keeps the brand running and keeps helping folks find all Black owned businesses, not just yours. Because a rising tide lifts all boats!